Screen Printing vs Embroidery: Which Is Right for Your Brand?

When it comes to custom apparel, the decoration method you choose matters as much as the garment itself. Whether you’re ordering polos for your sales team or giveaways for your next event, the question often comes up: screen printing or embroidery – what’s better for your brand?

At Matly Digital Solutions, we’ve helped businesses across Kentucky and Ohio make that call for over two decades. Here’s a breakdown of what each method offers and how to decide what’s right for your project.

What’s the Difference Between Screen Printing and Embroidery?

Both embroidery and screen printing are effective, professional ways to showcase your logo or message. The key differences come down to how the design is applied:

  • Screen Printing uses ink pushed through a mesh screen, ideal for bold colors and detailed graphics on flat surfaces like T-shirts or hoodies.
  • Embroidery stitches your design directly into the fabric using thread, offering a textured, high-end look that lasts.

When to Choose Screen Printing

Screen printing is a go-to for casual, colorful and cost-effective apparel – especially for bulk orders. If your design is intricate or involves gradients, screen printing can replicate it cleanly.

Best for:

  • T-shirts and hoodies
  • Large logos or complex designs
  • Events, fundraisers, or giveaways
  • Orders with higher quantity

Why screen printing might work for you:

  • Vibrant, long-lasting color options
  • Lower cost per unit in large batches
  • Works on a wide variety of fabrics

At Matly, we help local teams in Louisville, Fairfield and surrounding areas choose the right ink, placement, and garment type to maximize impact.

When to Choose Embroidery

Embroidery offers a more elevated, professional finish—ideal for corporate uniforms or branded outerwear. It’s also incredibly durable, holding up through repeated washes and wear.

Best for:

  • Polo shirts, jackets, and hats
  • Corporate uniforms and team apparel
  • Simple logos or monograms
  • Smaller quantity orders with high perceived value

Why embroidery might be your best bet:

  • Adds a textured, upscale look
  • More durable than ink on high-friction fabrics
  • Conveys professionalism and quality

Our embroidery is done in-house with precision, ensuring clean stitching and fast turnaround for clients across Kentucky and Ohio.

Cost and Turnaround Time: What to Expect

Feature Screen Printing Embroidery
Design Complexity Handles fine details and large prints Best for clean, simple logos
Best Fabric Types Cotton, blends, performance wear Thicker fabrics like polos, jackets, hats
Cost Efficiency Ideal for high-volume orders Better for smaller batches or uniforms
Durability Long-lasting, but may fade over time Extremely durable and professional
Production Speed Quick for large runs Slightly longer for intricate designs

 

So, Which Is Right for Your Brand?

If your goal is casual visibility – like T-shirts for an event – screen printing is likely your best option. If you want polished, long-term branding on uniforms or gear, embroidery delivers that high-end feel.

Need help deciding? Our team at Matly will walk you through it. Because we offer both services in-house, we can guide you toward the option that fits your design, budget and timeline – without outsourcing delays or surprises.

Why Choose Matly Digital Solutions

We’re not just a printer. We’re your brand partner.

  • Trusted by businesses across Kentucky and Ohio
  • Family-owned, service-first since 2001
  • Local pickup, fast turnaround and expert support
  • One partner for screen printing, embroidery and full-scale print marketing

Ready to outfit your team with apparel that looks as good as your brand feels?

Request a custom quote or stop by one of our locations in Fairfield or Louisville today.

Leave a Comment

Scroll to Top