Advertising is all about putting your best foot forward, and showing customers that your business is the best in the area, in your particular industry, or for their specific needs. Marketing your business is about demonstrating its value, which is why it is so important to choose promotional items that reflect your high standards.
Some businesses make the mistake of investing in cheap, gimmicky promotional items that end up becoming junk-drawer clutter or simply being tossed right into the trash. Flimsy plastic toys and cheap trinkets don’t give the impression that time and energy has been put into making your company memorable, which can instantly turn off prospective customers. Future clients want to know that they will be in good hands, so you will want to put your best foot forward from the very beginning.
At Matly Digital Solutions, we specialize in helping businesses of all sizes come up with creative, innovative, and unique marketing solutions to capture the attention of potential clients. Not only do we provide high-quality printing services to help you run traditional advertising campaigns, but we also offer a range of promotional items, including apparel, accessories, home goods, technology, and much more.
With so many incredible options to choose from, it can be difficult to decide where to invest your efforts. In this article, we’re going to give you a few tips for choosing the best promotional items for your business, and how you can use them to present lasting value to your prospective clients by sending them home with something to remember you by.
If you don’t have a background in marketing, it can be a little intimidating to start making decisions about promotional items, but once you understand the ‘formula’ – so to speak – of choosing the perfect item, you’ll realize you are the perfect person to make the choice. You know your company better than anyone, and you know exactly why your clients come to you.
If your company provides legal services, and your clients come to you in times when they need an expert to take the wheel and make sure they stay out of trouble, you could choose promotional items that help to enhance your company image. High-quality branded notebooks and pads, executive rollerball pens, or magnets with your company information are all great promotional tools to both increase confidence in your brand and show your customers that you value their business.
If you run a coffee shop, you might want to opt for more casual, but still practical promotional items. You give your customers the luxury of not having to make their coffee and provide an atmosphere where they can comfortably enjoy their favorite drink. At Matly, we offer tons of high-quality, comfortable to hold, and fun to drink from mugs that you can customize with your company logo, a quote you love, or whatever you think might put a smile on your customer’s faces.
Understanding who your typical client is is another key to choosing the perfect promotional items. If your clients are primarily older professionals with decades of experience in a specific industry, you may want to choose something that will appeal more to their traditional methods or some nostalgic sensibility.
If your clients are sports fans, people that like to socialize, athletes, or anyone that likes to wear something comfortable while still representing their favorite brands, choosing some type of apparel can be a great way to get the word out about your company. A hat, sweatshirt, or t-shirt is a great way to show off your brand logo, and can be a good talking point for your customers to let friends and colleagues know about your business. Choose something that you know your clients will love and that they can use.
Finally, determine how you plan to distribute your promotional items. If you want to hand them out at a conference or to customers that walk into your stores, you should choose something small and portable. Pens, lanyards, buttons, and magnets are all great choices since they can easily be dropped in a purse, swag bag, pocket, or briefcase.
If you plan to send your promotional items as welcome gifts or gifts of appreciation to your corporate clients, it’s a good idea to choose something a little bigger or more attention-grabbing. Pieces of tech like speakers make an awesome gift to welcome new clients, or you could go for something a little more intricate and opt for a gift set to send to corporate clients over the holidays. No matter what you choose, Matly can help you customize your promotional items, turning your gifts into the perfect marketing tool.